Top Ways to Build Your Page Rank with SEO

Search engine optimization is the best way to improve your page rank. You want to be on the first page of search results for your keyword so that people find you. Think about it – how often do you search past the first page? How often do you bother going past pages two and three for the information you need? The answer is probably very little. People don’t want to spend hours searching; they want the results now! So you need to be on that front page and here are the best ways of doing that.

• Pick the Perfect Keyword Phrases: Do your research into the keyword phrases that are commonly searched for. You need ones that will connect to your niche and that you can write about. See how many people each month search for the phrases and the competition for them. If you find that the competition is too high, there could be a better phrase to optimize your website for instead.  Proper keyword research is also important for your pay per click management in order to stay ahead of your competition.

• Check out the Competition: Before you pick a phrase, check out the competition using that phrase. If your website is just starting out – with a page rank of 0 – it will be very difficult to rank against websites that have page ranks of 4 and above but you could battle against those with a rank of 2 or 3. However, if your website already has a rank of 4 or 5, ranking against those higher ranking sites becomes much easier. Check out the competition and think about your own website to find the perfect phrase.

• Find Sites to Link Back Through: Backlinking is an important part of off-page SEO. You cannot just choose any website to add your link to your website – it needs to help with your page rank. Look for websites that are already within your niche. You will be able to give a reason to click your link since you will offer something that they are already looking for. You will also need to find sites that have a large following – look at the comments that are left and the followers on the website’s social media websites. This tells you whether enough people will see your link to click on it.

• Give People a Reason to Click Your Link: Social media marketing is a great way to use backlinks but you need to use an effective method. Why should people click the link? They don’t want to spend money on a product that they have never used or a company they have never heard of – they want a reason why you’re the best. Give your link an introduction – does it answer a question they have? Are you offering some interesting information that they have never heard before? Do you have your own take of a story currently in the news? Whether you are selling your own products or affiliate marketing, if people don’t see a reason to click, your post will be ignored and forgotten about.

• Build a Relationship: No matter how great your SEO is, if you don’t have a relationship with a customer they’re not likely to buy from you. Build up a conversation and gain their trust. You can do this through various methods of marketing, including email and social media. You will still need to incorporate SEO to help make sure pages rank and to build backlinks but your relationships will soon turn traffic into sales.

Building your page rank is important and you need to think the way that the search engines think. Is your content relevant and high in quality? Will it offer an answer to the question the searchers are looking for? You can do this through excellent keyword research and building backlinks.

About The Author

This guest post was written by Lynn Edward, an internet marketer. She uses many methods of marketing to encourage her traffic to become leads and buy from her but she couldn’t have done it without help from SEO and pay per click management.