Logolitic » Susan https://logolitic.com design blog Fri, 26 Apr 2013 12:48:40 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 A Look at How Visitors Read Web Content https://logolitic.com/a-look-at-how-visitors-read-web-content/ https://logolitic.com/a-look-at-how-visitors-read-web-content/#comments Thu, 22 Dec 2011 11:50:53 +0000 Susan https://logolitic.com/?p=4940 A successful website is all about getting new people to your site and keeping them there long enough to convince them to come back. Part of what makes this task so difficult is that a truly successful website involves so many different components. Profitable websites require strong content writing, alluring web design, careful planning, dedicated maintenance, inspired marketing, and much more. In fact, there is so much involved in website design that several specialized studies have taken place to determine how visitors read websites. Eye tracking studies show that users most often read web pages in an F-shaped pattern. Visitors to any given site look through a page at astounding speeds. By knowing where the average readers’ eyes travel when the open a website, a webmaster can better design their website to give visitors what they want to see.

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