Logo is the identity of a company. It reflects the aims and objectives that an organization desires to achieve. The power of the web world has been witnessed and it has also been realized that if a company does not have uniqueness, it loses the race in the virtual world. Hence, the easiest mechanism to distinguish a company from others is through a speciallogo. One should have a clear idea and understanding about the nature of the company before designing its logo.
A designer who is an amateur in this field is bound to face several challenges. Here are some of the most common mistakes that the logo designers often perform that require correction.
- An amateur can try to show his designing skill at the time of creating a logo. The designer may use abstract style or color combinations to make it look perfect. But all these effort might leave the viewers confused about the actual identity of the company. Complexities further create disturbances and the viewers fail to identify the company. You may be satisfied with the art but if the logo fails to obtain its original objective of branding, then your effort hardly matters. Hence, the lesson that anamateur learns is that his focus should not only concentrate on design but also on the purpose as well.
- There are a number of emerging companies that hardly cared about spending money and time on developing a perfect design for the logo of the company. On many occasion it has been found that the logos on the company website are hardly visible to the eye or the features that have been used are actually not present in the originallogo of the company. These are mistakes that can tumble down your business because the visitors on your website might not identify your company or they may relate it as a fake site because of the mistakes done by the amateur designers. Hence, it would be a wise decision to study the logo design team reviews, before appointing a designer for the task.
- One of the most rigorous mistakes that an amateur designer commences is copyinglogo of another organization. Designers can always gather inspiration but that does not give them the right to take away the idea totally. This shows lack of creativity. Logos should be original, out of the box and should bear the perspective of the client. Try to incorporate innovative images. For instance, if you are designing a logo of a construction company, do not go with the usual hammer or spanner sign. Give yourthoughts some extra push and bring out different thoughts.
- Choosing the right font for the logo is often an area that many amateur logodesigners fail to realize. You may go with the flow of your creation but at that same time, it is necessary for the onlookers to understand what the company is promoting. Some designers hardly give emphasis to fonts and lack of planning results in bad fonts. Moreover, adding too much fonts in the logo turn the design loud and crowded. Restricting the number of fonts enhance the legibility as well as recognition of the company logo.
There are a number of decisions that a designer should take into concern while making alogo. Faults can teach a designer to give out better results. But when you are designinglogo of a company you should be more careful.