Do you want to become a logo designer? Well in this post you have the answer to your most important and unclarified questions about this career.
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Logo designer clients
Being a logo designer is not an easy task. Of course you interact with new people, meet new clients and everything but when a picky and a “I-Don’t-Know-What-I-Want” client you forget about other amazing things that a logo designer job have. You will deal with this type of clients a lot in your logo designer career and it will not be easy to satisfy their needs but in the end you will get through and find the best idea to satisfy both of you and that’s all that matters. Sometimes your idea of the design may be different from the clients idea but remember he has the money so he gets exactly what he wants even though you don’t like it that way.
Picture by marlent
As a logo designer you will always seek for perfection. You want to match the logo with the logotype perfectly, flawless but in many cases that is wrong because a surprising and memorable logo must stand out with or without the logotype. Of course the logotype is very important also, it completes the logo and make it look good and a custom logotype is even better than just a font you found/bought on the Internet. Lots of designers modify the fonts to match their logo; this is the best thing to do if you don’t find what you want on the Internet. The logotype you will use for the logo must be readable even when it’s small because the logo will be used on business cards and other marketing materials that require the
logo to shrink as well as the logotype.
Colors used in a logo design are very important; the colors make the logo stand out properly. But also remember a logo has to look good in black and white also, so don’t rely only on colors when you design a logo. When you finish a logo make sure it looks nice without colors also and if it does then you have a really nice logo. When you design a logo don’t use more than 3-4 colors or gradients. Simplicity is everything (remember a logo has to be memorable) so don’t make it look crowded. If you design a mascot, well that is a different thing, you will have to use a lot of shadows, have a color scheme in mind and there you must pay attention to details because that mascot has to stand out among other mascots.
Simplicity is everything
If it is’t a 3d logo or a mascot, keep it simple, yet memorable. You will need to make the logo look good on 16x16px as well so the clients can use it as an icon for their website so have that in mind when you will design the logo.
The importance of Presentations
Picture by timelikeit
The way you present the logo to your clients is very important! Use stationary sample and other marketing materials so the client make an idea about how the logo will look like on different materials, even on t-shirts and other clothing. When you start building the presentation for the logo keep in mind the theme of the logo. For example if it is for a restaurant or a bar you can include some t-shirts, mugs, the logo and the logotype in front of the restaurant/bar and many other things. I can assure you this will attract your client and he will like your logo a lot if you do it well.
The end …
So these are a few advices for logo designers. There are many others of course, will debate them maybe in a different post but for now I think these are the most important things you need to know as a logo designer. This advices are for begginers and it will help you when you start your career as a logo designer.
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