When designing a logo, you often need to get across the personality of the company. Sometimes this could be quirky and fun, sometimes it’s professional and serious, it might even be professional but slightly playful. One of the most important decisions to make when designing a logo where you need to put across this personality, is what the typography will be like. Different typefaces and styles can significantly change the mood and personality of a design, and it’s hugely important to get it right.
We’ve selected a showcase of logos that use typography beautifully in order to get across the right personality and tone for the company. We hope you’ll find our collection a source of inspiration for your next logo design.
Are there any logos that make use of typography that you think deserve a mention? Let us know in the comments.